Head of Marketing

What we offer you
▸ The position has a salary between €4,629.04 and €7,491.57 (salary scale J) gross per month based on 36 hours per week. Your salary will be scaled based on your experience and is based on the collective labor agreement (CAO) for broadcasting personnel.

The employment conditions are in accordance with the CAO for broadcasting personnel. Within that CAO, this includes, among other things:
▸ Holiday allowance of 8% and a December bonus of 6%;
▸ Annual periodic growth in your salary up to the maximum of your scale;
▸ 200 leave hours per year, based on 36 hours per week;
▸ In addition to the regular training budget, there is a personal career budget;
▸ Collective pension scheme (2/3 paid by BNNVARA);
▸ Health insurance allowance of € 52,- gross per month.

In addition, BNNVARA offers the following extra benefits:
▸ The possibility to exchange nationally recognized (weekday) holidays for desired holidays and memorial days, in consultation.
▸ Drinks and informal gatherings to socialize with your colleagues and gain new acquaintances.
▸ We work together with OpenUp, where you have the opportunity to easily and quickly get in contact with a coach or psychologist.
▸ An arrangement regarding a work-from-home allowance, and in any case, if you work from home one day, you receive an allowance of € 2.45 net.
▸ And that is not all. Read here what else we offer you.

Head of Marketing
(36 hours p.w.)

Do you want to build a strong and recognizable brand and ensure that BNNVARA's programs and content reach the right people? Do you have a vision for marketing, program communication, and brand development, and do you get energy from working at the intersection of content, audience, data, and technology? Then we would love to meet you.

This is what you will do
As Head of Marketing, you are responsible for the marketing strategy, program communication, and brand development of BNNVARA. You ensure that our brand is visible, relevant, and recognizable and that our programs and content find their audience. You have a clear vision of the way in which marketing and program communication reinforce each other and know how to translate this into effective campaigns and audience activities. Within BNNVARA, we work in multidisciplinary teams, and together with, among others, content makers and data editors, marketing specialists from your team ensure impactful visibility for our programs and the BNNVARA brand.

Your responsibilities will include, among other things:
▸ developing BNNVARA's marketing strategy and translating it into campaigns and activities that contribute to reach, engagement, and relevance.
▸ strengthening the positioning, image, and recognizability of BNNVARA.
▸ directing the marketing and program communication of programs, so that they reach the right target groups.
▸ developing a coherent vision on program communication and connecting marketing, promotion, and communication around programs.
▸ developing marketing propositions aimed at increasing audience engagement, including member recruitment and member retention.
▸ utilizing data and insights to make marketing activities increasingly effective.
▸ further developing processes and collaboration within marketing.
▸ collaborating with the technology department in the areas of CRM, marketing automation, AI, and other technological developments.
▸ identifying developments in marketing, media, communication, technology, and audience behavior and translating them into new opportunities.
▸ leading the marketing team and creating an environment in which employees can collaborate, grow, and develop their talents.

What you bring
We are looking for someone who recognizes themselves in the majority of the points below. Do you not meet everything, but do you think this role suits you well? Then we cordially invite you to respond.

▸ You have experience with strategic marketing, program communication, and/or brand development.
▸ You know how to translate vision and strategy into concrete plans, campaigns, and results.
▸ You have experience developing communication and positioning strategies for brands, programs, or media.
▸ You see the value of data and insights and know how to use them to make better choices.
▸ You are interested in technological developments, such as AI, CRM, and marketing automation, and see opportunities for their use within marketing.
▸ You are a hands-on leader who is strongly able to realize concrete plans and results and knows how to connect different disciplines within them.
▸ You have experience in managing, coaching, and developing professionals and teams.
▸ You have an affinity with the mission and social role of BNNVARA and know how to translate this into a strong and relevant brand.