Content Marketeer Young Adults BUUT

As a Content Marketeer, you will become part of the BUUT marketing team and you will be one of the driving forces behind our social channels. Your focus: young adults.

You know their world. You know what occupies them, what makes them laugh, which creators they follow, and which topics are sensitive. You translate those insights into content that is relevant and recognizable, without it feeling like a brand is trying very hard to be young.

You are involved in the entire process. You come up with concepts, write, organize shoots, create briefings, publish content, talk to our community, and then look at what does and does not work. But above all, you are a doer. A good idea that sits in a deck for three months is not a good idea to you. You want to make, test, learn, and move on.

You work closely with the other content marketer, who focuses specifically on teenagers, and you interface daily with colleagues within marketing, design, and product, our social agency, and external creators.

Can you scroll endlessly on TikTok and still say you're working? Do you know what occupies young adults, which formats stick, and when a brand is better off not jumping on a trend? Then we are looking for you.

For BUUT, we are looking for a Content Marketeer who focuses entirely on young adults. Someone who comes up with creative ideas, but above all ensures they actually happen. From initial inspiration to shoot, from caption to publication, and from results to the next experiment.

BUUT is the new bank from the makers of Tikkie. Simple to use, interactive, visually driven, and completely at home in the world of a new generation.

BUUT offers everything you expect from a bank, but a Tikkie different. Built on the knowledge and experience of ABN AMRO, with the recognizable voice, design, and user experience of Tikkie. Fully tailored to teenagers, young adults, and the people who guide them.

Creating the most financially skilled generation the world has ever seen.

Young people are growing up in a financial world that is totally different from that of previous generations. Money is everywhere: in games, on social media, with influencers, and in the temptation to buy something right now. Saving, investing, crypto, inflation, and social pressure all run through one another.

We want to help young people understand that world and find their own way in it with confidence. Not by pointing fingers or telling them what to do with their money, but by giving them the skills to make smart choices themselves.

This should spark something in you. We are looking for someone who doesn't just think: "nice job in social media," but who gets fired up by what we are trying to achieve. When you make content for BUUT, you aren't just making content for reach, likes, or views. You are contributing to a generation that is becoming more financially skilled and confident.

Thinking up & making content

You translate what is happening among young adults into social-first content that truly feels BUUT. You come up with formats and concepts for our channels and then bring them from idea to execution yourself.

• You develop creative concepts and formats and translate campaigns into social content.
• You organize and supervise shoots and work together with designers, videographers, and creators.
• You write and review content and safeguard the BUUT tone of voice.

Bringing social & community to life

You ensure that BUUT is not only visible on social, but also becomes part of the conversation.

• You manage the content planning and ensure that content goes live at the right time and on the right channel.
• You respond to comments and DMs and actively seek interaction with our community.
• You follow what is happening among young adults and bring relevant trends, questions, and insights back to marketing, design, and product.

Testing, learning & improving

Not everything has to hit the mark the first time. It is precisely by making and trying that we discover what works.

• You look at the performance of content and campaigns and translate insights into improvements.
• You experiment with new formats, creators, and angles.
• You work together with our social agency and colleagues on campaigns and activations and ensure that ideas are actually realized.

Make. Measure. Learn. Repeat.

YOU ARE..

You understand the world of young adults and know what is needed to make BUUT relevant and recognizable within it.

• A social-first thinker with a strong sense of formats, storytelling, trends, and tone of voice.
• Creative and executing: you don't just come up with ideas, but you ensure they are also made.
• Independent, proactive, and organized, even when multiple productions are running simultaneously.
• Hands-on and comfortable both in front of and behind the camera.
• A strong connector who works easily with young adults, creators, colleagues, and agencies.
• Curious about results and always looking for how content can be better.
• Flexible in where you work. You are where it happens: at the office with the team, at a shoot, or in conversation with our target audience.

And perhaps most importantly: you are driven by our mission. You don't want to use your profession just to get attention, but to build something that matters.

This is your chance at a role with real responsibility and meaningful impact. With your content, you help young adults better understand their financial world and you help shape a brand and product that is still fully in development. You get the space to experiment, to learn, and to grow together with BUUT.

In addition, we offer you good employment conditions that contribute to your job satisfaction, development, and wellbeing:

• An attractive gross monthly salary, including holiday allowance and a flexible benefit budget that you can use in a way that suits you.
• An excellent pension scheme, so that you are well-off later on too.
• A lively workplace at Sarphatistraat 1 in Amsterdam, which we share with other ABN AMRO scale-ups. Including good coffee.
• Five weeks of vacation per year, plus two mandatory days off. Need even more time to recharge or go on an adventure? You can purchase up to four extra weeks of vacation annually.
• Five Banking for Better days for something that makes both you and the world better, such as personal development or volunteering.
• A personal development budget of €1,000 per year, which you can save up to €3,000. To keep learning, trying, and growing.
• A public transport annual pass with which you travel for free throughout the Netherlands, for both work and private use.

More information about our employment conditions and salary scales can be found in our cao that applies to this vacancy.

Do you believe that content can do more than just attract attention? Do you get fired up by our mission and do you recognize yourself in this profile? Join team BUUT and apply directly.

You may use AI to write your CV and motivation letter, as long as it remains your own story and shows who you are. We look at every application with attention and always do so personally, without AI. During interviews, the use of real-time AI is not permitted. With your permission, interviews can be recorded and supported by AI. In this way, we work together to ensure a fair, careful, and transparent application process.