Customer Category Manager Retail (all genders)

• Academic/Master (WO) education;
• WO degree and 7+ years of experience in FMCG (marketing, sales or trade marketing);
• You know retail from the inside out and understand how different channels work;
• You are just as comfortable with a Nielsen dataset as you are with a customer at the table;
• You think conceptually, act commercially, and do not wait for someone to ask you for something;
• Fluent Dutch, good English.

What we offer

At FrieslandCampina, you work on strong and beloved brands used daily by millions, such as Friso, Campina, Chocomel, and Frisian Flag. As a dairy farmers' cooperative, we combine an international working environment with a clear focus on sustainability. We support your growth with training, coaching, and internal career opportunities. With confidence and autonomy, you can truly make an impact.

Employment conditions:

• Salary between €5,250 and €7,150 gross per month (full-time), depending on experience and suitability for the role;
• A work week of 32 to 38 hours, 5% end-of-year bonus, 12.5% company bonus, 8% holiday allowance, and a pension scheme;
• Hybrid working with flexible working hours, a train pass and/or €0.23 per km (max. 30 km one way);
• 200 hours of leave per year, with the option to buy or sell up to 40 extra hours;
• A laptop, phone, and home office equipment to work flexibly;
• Attention to wellbeing and inclusion, with initiatives such as health support, employee assistance programs, and diversity initiatives;
• Extras at the office, such as milk and cheese during lunch, fresh fruit, and barista coffee at the head office.

• You build the category vision for dairy at your retailer. Not as a plan from FrieslandCampina, but as a plan that the retailer would have wanted to come up with themselves.
• You dive into shopper insights and translate them into concrete choices: which shelf, which promotion, which introduction really works.
• You are the sparring partner that retailers call before they make a decision, not after.
• You drive innovations through the store: from shelf to turnover.
• You help build how FrieslandCampina is known externally as the category expert in dairy.

You help determine how the Netherlands drinks milk and eats quark.

At the largest Dutch retailers, FrieslandCampina is not just on the shelf; we advise how that shelf should look. As Customer Category Manager, you are at the table, with figures, category vision, and courage as your weapons. You do not convince with an analysis full of logic alone, but because you understand the shopper better than anyone else at the table.

You work from Amersfoort, in a team of 12 driven experts within Channel & Category Development Benelux, in an environment where your own plan makes the difference between winning or losing in the category.

This position is part of the Channel & Category Development team Benelux, part of our Sales organization. This team consists of 12 employees and is responsible for Customer Category management, Planogram management, and Channel & Category Development management. The team is managed by the Director Channel & Category Development Benelux.