Lead Performance

Amsterdam - Are you an experienced performance marketer with a strong vision for digital growth and the qualities to lead a team through a transformation? In this key role within DPG Media's in-house media agency, you will drive the execution of the performance strategy for our news and magazine brands in the Netherlands and Flanders. You combine operational impact with leadership and utilize data and innovation to achieve sustainable growth. Then read on quickly!

As Lead Performance, you are responsible for the operational execution and optimization of the performance strategy for 13 newspapers, 20 magazines, and 2 portfolio environments. You ensure that campaigns perform optimally, build a strong in-house team, and play a central role in the transformation toward a performance-driven ecosystem. With your expertise in data, media, and innovation, you contribute directly to the growth of digital readers and subscribers. Without your direction, opportunities in terms of return, collaboration, and growth are insufficiently utilized.

You will do this, among other things, by:

• Translating the performance strategy into effective execution and continuously optimizing campaigns in real-time based on results.

• Directing the development and implementation of AI solutions, including a Buying and Planning Agent, to further automate processes and improve performance.

• Planning, coordinating, and monitoring more than 30 annual campaign bursts and ongoing title programs.

• Optimally aligning digital and offline media channels and effectively managing a significant media budget.

• Translating complex data into concrete actionable information, monitoring KPIs such as CAC, LTV, conversion, and digital engagement, and collaborating effectively with editorial teams, brand directors, and external partners.

For this role, we are looking for a driven media professional with:

• A minimum of 10 to 12 years of experience with complex online media strategy, performance marketing, and conversion optimization within an omnichannel landscape.

• A minimum of 5 years of leadership experience with a demonstrable track record in building, developing, restructuring, and coaching marketing teams.

• Experience with incrementality testing, attribution models, and knowledge of Media Mix Modelling.

• In-depth knowledge of online advertising channels, offline media, marketing automation, DMP/CDP systems, data-driven media planning, algorithmic bidding, and subscription models.

• Strong leadership and communication skills, combined with analytical ability, entrepreneurship, resilience to stress, and a pragmatic attitude.

At DPG Media, we are open to all talent in society. Regardless of your background, we invite you to apply for this position. It is precisely through the differences between colleagues that surprising insights and innovative solutions arise. And that, in turn, fits us very well as an organization.

• 💰 A salary appropriate to your work experience.

• 📝 A 36-hour work week.

• 💰 8% holiday allowance and 4% personal choice budget.

• 💰 Annual profit sharing based on the performance of DPG Media.

• 💰 An interesting bonus scheme.

• 🎓 Space to develop yourself, both on the job and online via our DPG Academy

• 🎉 Opportunity to align your own cultural holidays!

• 🏢 A great new office in Amsterdam (Mediavaert). From spontaneous drinks to team outings and our legendary staff party, you will feel right at home here!