Business Analyst Commercial Effectiveness

• 💸 A good salary between € 4,400 and € 6,250, matching your knowledge and experience.
• 🌴 30 vacation days (based on 40 hours) and 8% holiday allowance, so you can recharge in time.
• 🎯 A variable reward of up to 14% of your annual salary - depending on the collective result.
• 💸 A monthly net expense allowance.
• 🎄 A fixed year-end bonus of 4% of your annual salary.
• 🛍️ 15% staff discount on all your HEMA favorites - from cream puffs to towels and notebooks.
• 🧓 A good pension scheme, so you are well-situated later on as well.
• 🚗 Travel allowance of €0.23 per kilometer (from 10 km one-way up to max. 30 km).
• 🎡 Access to the 'Benefits at Work' platform, with discounts on top brands, day trips, and other extras that make life more enjoyable.

In this role, you are the connecting link between data and commerce. You investigate what lies behind the numbers, translate analyses into concrete recommendations, and develop management information that enables teams to make better decisions. You work within the Commercial Effectiveness team and collaborate intensively with Category Management, Planning, Marketing, Strategy, Data Science, and Engineering to continuously improve commercial performance. Your responsibilities:

• Analyzing revenue, margin, volume, and markdown (discount) and translating these into concrete commercial insights.
• Identifying opportunities and risks at the category, campaign, channel, and company levels.
• Evaluating promotions and campaigns and advising on improvements for future commercial actions.
• Developing and optimizing Power BI dashboards, KPI reports, and management information.
• Answering ad-hoc business questions with substantiated analyses and scenarios.
• Translating complex data into clear presentations and management information for MT and stakeholders.
• Initiating improvements in reporting, processes, and data-driven decision-making, where you also utilize the possibilities of AI to further strengthen analyses and commercial insights.

At HEMA, you work in an environment where people truly collaborate. You get the space to develop yourself, receive good guidance, and get feedback that is truly useful. Additionally, at HEMA you get:

You are an analytical thinker who effortlessly makes the transition from complex data to commercial decisions. You feel at home in an environment where a lot of data is available, ask the right questions, and know how to bring stakeholders along with clear insights. Thanks to your technical knowledge and commercial curiosity, you are a strong sparring partner for both the business and data colleagues.

• University-level (WO) working and thinking level.
• You are curious about the possibilities of AI and enjoy using new technology to work smarter.

At HEMA, we work with over 17,000 colleagues toward a better everyday life in a more beautiful world. With products that are more practical, more beautiful, better, and also last longer. And with colorful stores in villages, cities, and online. We are proud of how far we have come, but we are not yet satisfied. HEMA is truly HEMA again and ready for the next step. Our ambition? To become the leader in a challenging market. We do that together, as one team, with proud colleagues, entrepreneurs, and partners. By playing to win. That means being curious, seizing opportunities, collaborating with pleasure, and always aiming for the best result. You dare to speak your mind and challenge others to become better together. With your unique contribution, you can help build the HEMA of tomorrow. You make HEMA real. Will you join us?