Retail Marketeer

For our Marketing Team, we are looking for a Retail Marketeer who is responsible for strengthening the Goldbergh brand experience and achieving commercial performance within all retail channels. You will develop the retail marketing strategy, translate commercial opportunities into distinctive activations, and ensure that Goldbergh is visible, relevant, and present in a premium way at retail partners, both online and offline, in flagship stores, pop-ups, and shop-in-shops.

Retail Strategy & Brand Activation

• Responsible for the retail marketing strategy for physical retail and has ownership over the retail marketing calendar, aligning with the central marketing calendar.
• Bridges the gap between B2B Sales and Marketing and translates commercial priorities and opportunities at retail partners into relevant retail marketing activities.
• Develops and pitches distinctive retail activations that strengthen the brand, generate traffic, and stimulate sales.
• Where relevant, develops an integrated online and offline marketing plan per retail partner, whereby physical retail activations are strengthened with relevant online channels and vice versa.
• Monitors a consistent premium Goldbergh brand experience within retail, including retail partners, flagship stores, pop-ups, and shop-in-shops.
• Continuously assesses and develops the Retail Portfolio regarding commercial potential, brand fit, and marketing impact.
• Builds and maintains relationships with key retail accounts and identifies opportunities for activations and further brand development.
• Determines together with B2B Sales where marketing budget and activations can achieve the most impact.
• Works closely with Art Direction for window dressing, POS, and shop-in-shop concepts and monitors the alignment with seasonal brand and campaign communications.
• Prepares retail marketing briefings and monitors brand consistency and the quality of the final retail experience.
• Stays aligned with the Campaign & Partnership Manager regarding online retail partnerships and relevant cross-channel activations.
• Has ownership over the retail marketing budget and determines the allocation across accounts and activations.
• Evaluates investments and activations on brand impact and commercial performance and adjusts where necessary.
• Works closely with B2B Sales, Art Direction, E-commerce, and the Marketing Team to align commercial priorities, campaigns, and retail activations.
• Works together with the Campaign & Partnership Manager to connect online and physical retail initiatives where relevant.
• Directs and guides the Retail Manager in the operational execution of the retail marketing calendar.
• Reports progress, budget, and results to the Head of Marketing.

• Minimum 3-5 years of relevant experience in retail marketing, trade marketing, brand activation, or a similar commercial marketing role.
• Demonstrable experience in developing and executing retail marketing strategies and activations, preferably within premium fashion, lifestyle, or consumer brands.
• Experience managing a retail portfolio with multiple accounts and setting priorities based on commercial potential, brand fit, and marketing impact.
• Experience with budget management and evaluating investments on performance and impact.
• Commercially and brand-driven, with a good understanding of the balance between brand value and commercial results.
• Strategically strong, pragmatic, and highly organized; knows how to translate plans into concrete activations.
• Affinity with premium fashion, brand positioning, visual merchandising, and customer experience.
• Excellent command of the Dutch and English languages.