Media Plans Specialist

• You have a completed university degree (WO)
• You have at least 0 - 2 years of relevant work experience.
• You have an affinity with AI tools, automation, and agents and see opportunities to make the execution of media plans smarter and more scalable.
• You are strong in stakeholder management: you switch easily between many different teams and maintain an overview, even when five plans are running simultaneously.
• You have commercial insight and understand what a plan must deliver for the requester.
• You are solution-oriented: if something is missing just before go-live, you arrange it.
• You communicate clearly in Dutch and English and make clear agreements with stakeholders.

• Money.
• With more than 30 training courses in our own Studiefabriek, you can get a little better every day.
• Discount on all the products we sell.
• An incredibly good working atmosphere. With colleagues that make you happy epic parties, pub quizzes and other team activities.
• 25 vacation days. If you promise to come back.
• Travel allowance, pension scheme, and "where-you-work" money.
• An office where you want to take photos, in a top location. From Rotterdam Central, it's 3 falls before you arrive. Okay, it's a 2-minute walk.
• At the moment, we work hybrid: that means a combination of working in the office and working from home. Of course, we ensure you have a top-notch workplace at home. Including an office chair, laptop, and blue streamers.
• Challenging work to fully immerse yourself in, so that you occasionally forget you are at work.
• A flat organization in the broadest sense of the word. This means you can just grab a beer with the boss.

As a Media Plans Specialist, you are part of the Brand Marketing Strategy & Media Plans team. Together, you are responsible for Coolblue's media plans for brand marketing, partner marketing, image, and NPS goals. Based on the strategy, you determine the specific media implementation for your media plans, such as placements, timing, duration, media pressure, and targeting of the media deployment. You book media in Salesforce, and brief creative teams and channel specialists about your media plans, so that the right creatives and campaigns are made and purchased. During the go-live, you monitor results and improve the workflow using AI tools, skills, and agents. This way, you make media plans a little better every day.

• Creating media plans based on the marketing strategy: you determine the concrete media deployment, such as placements, timing, duration, media pressure, and targeting.
• Executing media plans via bookings in Salesforce, creative briefings, and material vouchers.
• Collaborating closely with Brand Marketing Strategy and Partner Marketing: you ensure you have all the input to create plans and follow up if something is missing.
• Coordinating with stakeholders such as channel specialists, creative teams, and category teams, so that campaigns, creatives, and experiments receive exactly the right input.
• Monitoring the go-live, monitoring, and offline phases of media plans, ensuring every plan runs as briefed.
• Monitoring and evaluating the results of media plans, and using those insights to constantly improve execution.
• Making the process behind media plans smarter, tighter, and increasingly more automated, for example with AI tools, skills, and agents.
• Being the point of contact for stakeholders, such as creative producers and channel specialists, regarding the execution of media plans.

As a Media Plans Specialist, you create, book, and guide media plans that fulfill Coolblue's marketing goals. You work as smartly, tightly, and automated as possible, from strategy to go-live and evaluation. Together with the Brand Marketing Strategy, marketing channels, and creative teams, you ensure that campaigns reach our target audiences well and on time.