Senior Digital Performance Manager

• Growth Opportunities: Plenty of room for development in an innovative and dynamic team, with a focus on AI transformation.
• Salary: Salary between € 4,800 - € 6,700, depending on work experience.
• Flexibility to work from home, in working hours and even for a while abroad (EU).
• Travel allowance: travel expenses are fully reimbursed with the Shuttel card.
• Access to our M Academy: for training and workshops in both hard and soft skills.
• 8% holiday allowance and 26 vacation days per year (plus 9 extra available for purchase!).
• Hybrid Working allowance: €30 net per month for full-time.
• Bring Your Own Device (BYOD): You receive a monthly phone allowance of €57.50 net.
• Epassi allowance of €10 per month that you can spend on personal needs.
• Lunch facilities: Affordable lunch in the canteen and a barista for fresh coffee.
• Health insurance: Benefit from our collective health insurance.
• A nice office space at a beautiful location at your place of work in Eindhoven. But you can always visit our other offices in Amsterdam and/or Sittard!

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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For WPP Media, we are looking within the Performance & Optimization team for an entrepreneurial and seasoned Senior Digital Performance Manager with at least 5+ years of digital campaign experience.

Are you a strategic subject matter expert who dares to take ultimate responsibility as a director for your own (international) client portfolio, the associated results, and provides the right substantive direction to the daily operational team?

Do you know how to take client stakeholders by the hand as their first senior point of contact and steer them decisively toward the best outcomes? And are you the connecting factor who works closely with Client Delivery, Planning, Data Technology & Analytics, and Solutions to ensure Performance Marketing, Total Search, Retail Media, and Social Commerce perform optimally? Then this is your chance!

As a Senior Digital Performance Manager within the Performance & Optimization team, you are the overarching director of your own (national and/or international) client portfolio and bear ultimate responsibility for the client's performance campaigns and the results achieved.

You act as the primary senior point of contact across all digital media channels. You proactively take stakeholders on the client side by the hand, advise them at a strategic channel level, and steer them decisively toward achieving their business objectives.

In your role as director, you provide clear direction and leadership to the daily operational team of overarching experts and specialists. Within our MM&D organization, you work intensively with the Client Delivery & Communication Planning teams, Media Performance Directors, and the Solution & SCS teams. You translate the overarching client strategy into concrete media actions and lead the team through the execution and optimization of campaigns. With your in-depth knowledge of holistic disciplines and your ability to pragmatically translate business KPIs into driving digital media performance KPIs, you will raise both client results and operational excellence to a higher level.

Your role in the MM&D organization:

• Substantive Expertise: As the overarching director of your client portfolio, you bear ultimate responsibility for the clients' digital media budgets and the results achieved. You look not only at paid, but also at earned & owned channels. You safeguard the quality of the daily operational team, implement the overarching team scope, and ensure that plans are executed tightly and in an integrated manner. In doing so, you substantively connect the relevant disciplines—such as Performance Marketing, Total Search, Intelligence, Video, Gaming, Retail Media, Social Commerce, and Data & Technology—into one coherent approach that aligns with the client's business, marketing, and media objectives.
• Orchestration: You involve the right expertise at the right time, stimulate collaboration between disciplines, and translate new developments into concrete opportunities for clients. Additionally, you proactively monitor risks, adjust where necessary, and clearly follow up and communicate dependencies to all involved.
• Client Excellence & (International) Portfolio Management: You are the first senior point of contact for your clients (who may be nationally and/or internationally oriented) across all digital channels. You build a sustainable bond of trust with senior media stakeholders on the client side. You take them by the hand substantively, advise them proactively and reactively, and steer them toward decisions that demonstrably contribute to the right performance results.
• KPI Transformation & Client Advisory: You are the substantive authority on issues regarding digital performance KPIs. You excel at pragmatically translating the client's overarching business KPIs (such as revenue, margin, and LTV) into concrete, steerable digital media performance KPIs (such as ROAS, CPA, MER, and incrementality).
• Holistic Media Expertise & Campaign Management: You have demonstrable experience in managing and steering complex, potentially international digital campaigns. You possess in-depth knowledge of holistic disciplines—including Performance Marketing, Total Search, and Social Commerce—and know how to integrate these seamlessly for optimal cross-channel results.
• Internal Link & Multidisciplinary Collaboration: Within the Performance & Optimization team, you act as the central connecting hub. You interface frequently with the Client Delivery & Communication Planning teams, Media Performance Directors, and Solution & SCS teams to seamlessly align propositions and campaigns. You involve the operational team well in the overarching strategy and safeguard the quality of execution, pacing, and campaign optimizations.
• Optimization Excellence & Data Quality: You steer toward an optimal budget distribution across channels and monitor bottom-line performance. You ensure that automated measurement and reporting structures (including MMM, attribution, tagging) are effectively deployed to safeguard data quality and insights.
• Commercial Impact & Practice Development: You recognize commercial opportunities within your portfolio, draft sharp growth proposals, and play a leading role in pitches and client reviews. Additionally, you actively contribute to the substantive development of the Digital Optimization practice within WPP Media.

Your Competencies:

• Applied Expertise & Matrix Collaboration: Demonstrable, in-depth knowledge of Performance Marketing, Total Search, Intelligence, Video, Gaming, Retail Media, and/or Social Commerce. You know how to effectively connect your expertise with that of the Client Delivery, Planning, Media Performance Directors, Data, Technology & Analytics, and Solution & SCS teams.
• Business-to-Media Strategy: The ability to pragmatically and sharply translate abstract client business objectives into measurable and steerable digital media strategies and KPI structures.
• Ownership & Ultimate Responsibility: You take charge of your (international) client portfolio and lead the daily operational team with conviction. You take full ultimate responsibility for achieving client results, monitor the scope, minimize risks, and guarantee the quality of deliverables.
• Client Excellence & Stakeholder Management: You are the trusted senior substantive media performance point of contact for national and international clients. You take stakeholders by the hand, know how to manage expectations with precision, and steer them decisively toward the right decisions and results.
• Open Collaboration & Internal Connector: You are the link that breaks down silos. You structure the daily collaboration between different disciplines and channel specialisms, resolve frictions early, and ensure the operational team works like one well-oiled machine.
• Commercial Drive & Growth: You immediately see where synergy between channels delivers extra value for your client portfolio and proactively translate this into commercial growth proposals and strategic budget advice.
• AI, Data & Tech Fluency: You understand how data and technology connect channels and deploy automated measurement and reporting processes to safeguard efficiency and quality in daily execution.

What do we offer?