Social Paid Media Specialist

• Minimum 3 years of experience with Paid Social.
• Experience with Meta Ads Manager and TikTok Ads Manager.
• Experience with setting up, optimizing, and analyzing paid social campaigns.
• A data-driven mindset and strong analytical skills.
• Good communication skills and the ability to advise clients and colleagues.
• Affinity with influencer marketing and creator content is a plus.

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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Help build the next phase of influencer marketing!

Influencer marketing has long since moved beyond organic reach. More and more brands are not only using creator content organically, but are also strengthening it with paid media to make campaigns smarter, more effective, and more scalable. At StudioM, we believe that influencer-led paid social is the next step in the development of influencer marketing.

That is why we are looking for a Social Paid Specialist who will help us further build out this capability.

As a Social Paid Specialist, you are the expert in the field of influencer-led paid social. You ensure that creator content not only performs organically, but also achieves maximum results as an advertisement on platforms such as Meta and TikTok.

You work for various client teams and are the connecting link between influencer marketing and paid media. You contribute to the strategy, set up campaigns, analyze results, and translate insights into better performance. At the same time, you help to further develop influencer-led paid social within StudioM and WPP Media Netherlands.

You develop paid social strategies around creator content, take campaigns live, and continuously optimize them based on data and performance. You advise colleagues and clients on the best use of influencer-led paid social and contribute to new propositions, pitches, and commercial opportunities.

In practice, this includes:

• Setting up, managing, and optimizing influencer-led paid social campaigns.
• Developing paid social strategies around creator content.
• Advising client teams on the use of creator content within paid media.
• Analyzing results and translating data into concrete optimizations.
• Testing new advertising products, platform developments, and best practices.
• Contributing to pitches, propositions, and the further development of our influencer-led paid capability. Collaborating with influencer, social, strategy, and media specialists to get the maximum out of every campaign.

You are analytical, curious, and energized by continuously improving campaigns. You love data, social media, and innovation, and you enjoy helping build a new discipline within influencer marketing.

Because Dutch is the working language within our teams, it is important that you can mingle effortlessly in conversations and feel at home in the Dutch language at a conversational level.

In addition, you bring the following:

You will join one of the largest influencer marketing teams in the Netherlands and work for leading brands such as Action, Coca-Cola, Henkel, Beiersdorf, and Brabantia.

But perhaps even more importantly: you get the chance to help build a new capability within WPP Media Netherlands from the ground up. A role with a lot of freedom, responsibility, and space to truly make an impact on the future of influencer marketing.

• A key role within a fast-growing discipline.
• Working for leading national and international brands.
• Plenty of room for entrepreneurship, innovation, and personal initiative.
• An ambitious team with specialists in the fields of influencer marketing, social, and media.
• Flexibility: Possibility to work from home, flexible working hours, and even to spend some time abroad (EU).
• Growth opportunities: Plenty of room for development in an innovative and dynamic team, with a focus on AI transformation.
• Salary: €2,700 - €3,400 based on 38.75 hours per week.
• Access to M Academy: For extensive training and workshops in both hard and soft skills, including specific AI training.
• Travel allowance: Travel expenses are fully reimbursed.
• Leisure time: 8% holiday allowance and 26 vacation days per year (plus 9 extra available for purchase!).
• Hybrid Working allowance: €30 net per month for full-time.
• Epassi allowance of €10 per month that you can spend on personal needs.
• Bring Your Own Device (BYOD): You receive a monthly phone allowance of €57.50 net.
• Lunch facilities: Affordable lunch in the canteen and a barista for fresh coffee.
• Health insurance: Benefit from our collective health insurance.

Do you want to build the next phase of influencer marketing and do you believe in the power of creator content and paid media? Then we would love to meet you.

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