Senior SEA Specialist

• Minimum 5+ years of experience within SEA, Search, or Performance Marketing.
• Experience with developing strategies for larger accounts or complex client environments.
• Strong analytical and commercial skills.
• Experience with stakeholder management and client advisory.
• Curious about the impact of AI, automation, and Large Language Models on marketing.
• A natural trendsetter who enjoys providing direction to new developments.
• HBO or WO working and thinking level.
• Fluent in Dutch and English.

Note: for this role, it is important to speak and write fluent Dutch and to live in The Netherlands.

What do we offer?
WPP Media offers a challenging position within an innovative and dynamic team with plenty of room for development. We believe in a culture where you learn and grow every day.

• Flexibility: Possibility for hybrid working (home and office), flexible working hours, and even the option to work from abroad (EU) for a period.
• Growth Opportunities: Plenty of room for personal and professional development in an innovative and dynamic team. You will get the chance to work with the latest SEA technologies and AI applications.
• Salary: A salary between € 3,800 - € 5,800 based on relevant work experience.
• Development & Training: Access to the WPP Media Academy for extensive training and workshops in both hard and soft skills, including specialist SEA certifications.
• Mental Wellbeing: Access to the Telus platform for your mental wellbeing.
• Travel Allowance: Travel expenses are fully reimbursed. Do you have a travel time of at least 45 minutes? Then you travel 1st class and this travel time counts as working time. Otherwise, we reimburse 2nd class.
• Vacation Days: 8% holiday allowance and 26 vacation days per year (plus 9 extra available for purchase!).
• Hybrid Working Allowance: €30 net per month for full-time.
• Epassi allowance of €10 per month that you can spend on personal needs.
• Bring Your Own Device (BYOD): You will receive a monthly phone allowance of €57.50 net.
• Lunch Facilities: Affordable lunch in the canteen and a barista for fresh coffee at our campus in Eindhoven.
• Health Insurance: Benefit from our collective health insurance.

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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SEA Professional - Help build the future of Search, AI and Conversational Advertising

Search is changing fundamentally. Where Search for years revolved around keywords, campaigns, and optimizations, the playing field is shifting increasingly towards AI, automation, and conversational interfaces. The rise of Large Language Models is changing how consumers find information, discover brands, and make decisions.

At WPP Media, we don't just follow that development. We help shape it.
That is why we are looking for an experienced SEA professional who looks beyond traditional SEA and builds the next generation of Search together with us.
You will work for the largest brands in the Netherlands, advise clients at a strategic level, and play an active role in the development of new Search solutions within a rapidly changing digital landscape.

Why the WPP Media SEA team?
Working within the SEA team at WPP Media means stepping in at the highest level of the Dutch digital market. You will work for the largest and most leading brands in the Netherlands and receive both the space and the trust to provide direction to how Search develops in the coming years.

Close to the fire with Google
Due to our scale and performance, our relationship with Google is exceptionally strong. We are at the forefront of beta launches, brainstorm intensively with their teams, and are the first to test the latest features. Because of this, you will work with innovations that are often not yet available to the rest of the market. You will work in an environment where innovation, technology, and strategic impact converge, and where you are given the space to actively further develop the field.

Focus on strategic impact

Smart automation: The future of SEA is not about more manual work, but about working smarter. Operational and repetitive tasks are being increasingly automated, and we embrace that development fully. By continuously investing in automation, AI solutions, and innovative tooling, we create space for where our specialists truly make the difference.

From specialist to strategic partner: As a result, your role shifts from campaign management to strategic partnership. You do not focus on daily operations, but on the business questions behind the performance. You advise clients on growth opportunities, develop future-proof Search strategies, and help organizations navigate a landscape in which Search, data, and AI are increasingly converging. You are a full partner for senior stakeholders and translate complex challenges into concrete solutions with measurable impact.

Looking beyond just SEA
The Search landscape is broader than ever. Within WPP Media, we are building an integrated vision in which all intent-driven platforms converge. We look beyond traditional search engines and develop strategies that support the entire customer journey.

Pioneering in conversational advertising: As one of the first parties, we are exploring advertising within ChatGPT and other conversational AI platforms. This means you are directly involved in an entirely new category within digital marketing. Together with clients, platforms, and partners, we investigate how conversational advertising is developing and which strategies are successful in doing so.

This is a unique opportunity to help shape the future of Search and make an impact for the largest and most leading brands in the Netherlands!

• Developing and communicating future-proof Search strategies for leading brands.
• Advising clients and stakeholders at a strategic level on growth, innovation, and digital transformation.
• Translating complex business questions into scalable Search solutions.
• Identifying opportunities within Search, AI, and emerging technologies.
• Experimenting with new advertising products, platforms, and AI applications.
• Coaching, inspiring, and providing professional challenges to colleagues within the team.
• Helping to provide direction to the further development of Total Search within WPP Media.