Senior Base Marketeer (existing customers)

As Sr. Base Marketeer, you drive the Vodafone base strategy and the resulting commercial performance of the existing Vodafone customer base. You are responsible for forecasting and target setting and identify opportunities to increase the average revenue per customer in a sustainable manner. Together with Commercial Strategy, Finance, and Proposition, you determine the greatest opportunities, such as upgrades and relevant paid extras. For each initiative, you develop goals, business cases, and forecasts. You monitor results, compare them with targets, and adjust based on data. You make insights concrete for decision-making and help realize commercial goals.