Brand Manager

• A competitive salary, between € 5,000 and € 6,500, depending on experience; 

• A collective bonus upon achieving Synchroon's annual goals; 

• Laptop and smartphone; 

• At least 27 vacation days; 

• A choice between a lease car or a mobility budget; 

• NS Business card;  

• Possibility to work from home. 

You make what we believe in visible. And you set people in motion. 

Will you help build the cities of the future? Do you have a sharp eye for aesthetics, a strong sense of branding, and the ambition to set things in motion? Synchroon is looking for an entrepreneurial Brand Manager who develops new ideas based on vision and creativity and truly brings them to life. Someone who sees opportunities, takes initiative, and advances our brand with courage and passion. 

WANTED: Brand Manager
WTC, Utrecht, 32-40 hours

Where you will work
Synchroon is a committed area developer that researches, experiments, and imagines in order to create meaningful solutions for societal challenges together. Forget the concrete and the permits for a moment. Think inspiring visions and major societal issues. Because they are large. How will we live in twenty years? How do we contribute to communities that truly work? How do we bring nature back into the city? How do we ensure flourishing cities that can continue to develop for generations to come?

We believe that area development has a major influence on how we live together. In a time of housing shortages, vulnerable ecosystems, and unequal opportunities, new ways of thinking, designing, and collaborating are needed. We bring interests together, stimulate collective imagination, and work with a driven team in an open culture where collaboration and entrepreneurship are central. This is how we work on cities that are more beautiful, more social, greener, and stronger.

Working at a TBI company means working at a company with a high level of social commitment. This social commitment is demonstrated, among other things, by the TBI Climate Train, TBI Practice Fund, and the TBI Study Fund. With the TBI Study Fund, your children may be eligible for a study grant from the TBI Study Fund (starting from high school). Read more about our social funds here.

What you will do 
As Brand Manager, you are the driving force behind the corporate brand Synchroon. You translate our positioning into distinctive stories, creative expressions, and new initiatives that strengthen and make the brand visible. Synchroon is an entrepreneurial organization. You will be given the freedom to identify opportunities and develop ideas, but also the responsibility to actually realize them. In doing so, you combine strategic and creative thinking with a strong sense of aesthetics and organizational talent. You feel just as at home in a strategic discussion as in the middle of execution, working independently while knowing how to bring others along. 

Your daily activities include:  

• Brand Development: You are continuously working on the further development of our brand strategy and ensure a consistent and high-quality translation of the brand, both in content and aesthetics, in all our expressions. 

• Creative Initiatives and Campaigns: You devise and develop distinctive ideas to make Synchroon visible in relevant and surprising ways. From corporate campaigns to new formats, collaborations, and other creative initiatives. You take the lead in realization, work together with external creators and agencies, and ensure that ideas are actually executed. 

• Content & Editorial: You translate our vision, societal themes, and area developments into engaging stories and content. You develop and monitor the communication calendar and ensure a strong balance between inspiring brand stories and current news. In doing so, you write and edit yourself, but also engage external creators such as external copywriters, graphic designers, illustrators, and videographers. 

• Brand Activation and Results: You ensure that Synchroon gets attention in relevant places. You initiate and coordinate marketing activities, purchase media, and work together with our PR agency. You monitor results, translate insights into new opportunities, and report on this to the management. Together with the Communication Manager, you manage the communication budget. 

What you bring 
We are looking for an entrepreneurial brand builder with a strong creative vision and a sense of aesthetics. Someone who sees opportunities, comes up with innovative ideas, and knows how to bring others along. You think strategically, organize execution effortlessly, and love to roll up your sleeves yourself. 

• Do you have experience in architecture or area development? That is fantastic. If you don't, but you do bring a fresh perspective and demonstrable affinity with creativity, design, and our societal themes? Then we are just as eager to invite you to respond! 

We are especially curious about your ideas and what you have created before. Therefore, alongside your CV, please feel free to show us a few examples of work you are proud of. 

What can you expect from us? 
At Synchroon, you work on a brand that has something to say. About how we live together now and in the future, how we bring nature back into the city, and how we create places where people feel at home. Major societal issues that demand new ideas and imagination.  

You will get the space to truly add something as a brand-maker: 

• A brand with meaning. Synchroon is about how we ourselves and the generations after us want to live together. You work on a brand with a clear societal ambition and stories that matter.     

• Space for imagination and creativity. You get the freedom to propose new ideas, develop creative initiatives, and further advance the brand in your own way.     

• The power of beauty. You will join an organization where aesthetics and societal meaning go hand in hand. Where an eye for good design, strong stories, and the power of imagination are truly valued.   

• An entrepreneurial culture with short lines. You work in a modern, purpose-driven organization with a steward-owned structure, in which initiative, collaboration, and entrepreneurship are central. 

• A creative and committed team. Within Sync Studio, you work with colleagues who enjoy developing new ideas, challenging each other, and wanting to make beautiful things together. 

• An open, non-hierarchical working environment with plenty of room for initiative;
• Shared lunches and an annual study trip;
• Working in an organization where collaboration, fun, and social commitment are central.

Interested?
Synchroon places great value on inclusion and a diversely composed team. This helps us gain insight into the challenges in the cities where we work and to arrive at new solutions. By providing space for different talents and perspectives, we build a pleasant and inspiring workplace for everyone. We are curious about you, your personal motivation, and how you can strengthen our team.  Therefore, we encourage everyone who is interested to apply. If you do not recognize yourself in all the points, do not let that deter you from applying. 

Do you see a match? Send your CV and a short motivation via the Apply button. We look forward to your motivation and talents.

The closing date for the vacancy is Sunday, November 1, 2026.

Application procedure
The steps for the application procedure follow below. 

1. Apply now
   Great that you are applying! We will review your application and contact you as soon as possible in the week of [missing info].
    
2. Introductory interview
   During the introductory interview, you will get to know Synchroon and the position better. You will speak with Claudia (Communication Manager) and Maarten (Team Leader Sync Studio). Together, you will discuss who you are, what gives you energy, and how that fits with our team and the position. 
    
3. Follow-up interview
   After the introductory interview, we will invite you for a follow-up interview. In this conversation, we will go deeper into the position, who you are, and what your talents are. In preparation for the follow-up interview, we ask you to complete an online TMA talent analysis and capacity test. The development of a case study may also be part of the selection.
    
4. Offer
   If we are enthusiastic, we will make you an offer.
    
5. Welcome!
   Yes! Time to celebrate your new job! We warmly welcome you to Synchroon!

Contact
For more information about the position, you can contact Maarten ten Duis (Team Leader Sync Studio). For questions about the application procedure, you can contact Rachel Vermazen, HR Business Partner. Both can be reached via 088 – 010 5700.

For an impression of our company, you can visit our website online at www.synchroon.nl.

Acquisition following this vacancy is not appreciated. No rights or obligations can be derived from proposing candidates without a contract.