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SEO & Search manager

Hybrid in Amsterdam·Full-time·Added yesterday (last checked 5 Nov)

KPN

49 open roles

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Our summary

Salary: €5,216 - €7,843 a month
Work mode: Hybrid, Amsterdam
Contract: Full-time
Languages: Dutch

Skills

This job advert was originally written in Dutch.

Requirements

What we're looking for

You are an experienced SEO professional who combines substantive expertise with strategic insight and execution power.

For example, you have:

extensive experience with SEO in a complex digital environment;
strong knowledge of technical SEO, content SEO, and SEO performance;
experience with developing and managing an SEO roadmap;
experience with tools such as Google Search Console, Screaming Frog, Semrush, Ahrefs, or comparable SEO tooling;
experience with analytics and translating data into concrete priorities;
experience with the substantive management of agencies and/or external specialists;
strong stakeholder management skills;

Of course, as an employer, we also have a lot to offer you. This is what you get from us:

Nice to have

affinity with GEO, AEO, generative search, and AI-driven discoverability.

Pay & benefits

What you'll get

A gross monthly salary of at least € 5,216 and at most € 7,843 depending on your work experience, based on 40 hours
13th month, part of it is paid out monthly and part in January of the following year. Or you can put it towards a FLEX & BOOST goal of your choice! Click here to read more about it
An annual individual and collective increase in accordance with our CAO
€ 1500 per year in availability budget that you may use at your own discretion for, for example, training, coaching, and courses
Flexible days off: our colleagues may decide for themselves (in consultation with the manager) how they manage their leave
A good work-life balance (such as 2 days in the office, 3 days at home, transition leave, exchanging a public holiday for a holiday of your religious or cultural preference)
Home office workshop to optimally set up your workspace at home, including a mobile phone & laptop, of course
50% discount on our products and services, so you can browse the internet, call, and stream affordably
Good travel expense reimbursement: you receive full reimbursement for your public transport costs or € 0.23 per kilometer if you travel by car. Prefer to come by bike? Then you can claim our bicycle allowance of € 0.40 per kilometer
Possibility to purchase a lease bike that KPN contributes to monthly (with an indefinite contract): from city bikes to e-bikes and from racing bikes to speed-pedelecs; you choose what you ride
Excellent pension conditions: a total contribution of 25% of your pensionable salary, of which KPN contributes 17.5% and you 7.5%

The role

The Online Experience team consists of content specialists, UXers, and data experts who work together on the best digital customer experience. We are result-oriented, but also pay a lot of attention to collaboration and fun. Here, you will get the space to take initiative and truly implement ideas. A pleasant and safe working atmosphere within our team is what we find most important. You can be yourself here, and we toast to that!

What you'll do

Will you make KPN findable in Google and in the new world of AI Search?

Search is changing rapidly. Where customers used to primarily start their search in Google, AI platforms and generative search experiences are playing an increasingly large role. For KPN, this means we want to further develop our strong SEO foundation AND look ahead to GEO, AEO, and AI Search.

That is why we are looking for an SEO & Search Manager within Online Experience to become the owner of our organic search strategy. Someone who combines substantive expertise with leadership, knows how to connect stakeholders, and keeps our agencies and specialists sharp.

As an SEO & Search Manager, you are the central point of contact for organic findability within KPN. Together with colleagues, you determine the course, translate this into a roadmap, and ensure that plans are actually realized.

In addition to directing and managing external partners, you will actively participate in the SEO basics and hygiene, from monitoring and quality checks to identifying and implementing optimizations.

You will, among other things:

developing and monitoring the SEO and Search strategy and roadmap;
providing direction to technical SEO, content SEO, and organic performance;
translating SEO opportunities into concrete improvement initiatives and priorities;
substantively managing and challenging external agencies and SEO specialists;
monitoring performance and translating insights into actions;
connecting SEO with content, UX, CRO, data, development, and digital customer journeys;
involving stakeholders in priorities, results, and dependencies;
further professionalizing standards, working methods, and governance for SEO;
following developments surrounding GEO, AEO, LLMO, and AI Search and translating them into a relevant approach for KPN;
experimenting together with content, data, and digital specialists with new ways to keep KPN visible and relevant in changing search environments.