Senior Segment Marketeer Corporate Banking

As part of the Marketing for Growth transformation within the bank, you contribute to sustainable and profitable growth from a single integrated value chain by connecting market insights, customer insights, segment strategy, marketing strategy, and marketing execution. The segments are end-to-end responsible for their segment strategy, customer service, and commercial results. From this responsibility, the segment also determines the direction and priorities for the Marketing & Digital value chain.

Corporate Banking has the ambition to realize sustainable commercial growth by becoming even more relevant to its business clients. That means stronger propositions, more customer value, an integrated marketing approach, and more data-driven management. The role of Marketing Lead is to translate those strategic ambitions into commercial impact: from awareness and acquisition to customer growth, product density, and long-term customer relationships.

As Senior Segment Marketeer, you are responsible for the marketing strategy and marketing calendar of Corporate Banking Clients. You translate the segment strategy into marketing priorities, investment choices, market engagement plans, briefings, and commercial objectives, and ensure that marketing demonstrably contributes to growth in brand awareness, consideration and preference, acquisition, product density, customer value, and sustainable customer relationships.

From the Segment Development Team Corporate Banking, you provide direction to the Marketing & Digital value chain, create alignment between stakeholders, and act as a strategic sparring partner for segment management, Marketing & Digital, Brand & Corporate Communications, and Product Units.

• You develop and monitor the marketing strategy of Corporate Banking as an integral part of the segment strategy.
• You translate strategic segment objectives into marketing objectives, priorities, investment choices, and measurable business results.
• You hold end-to-end responsibility for realizing the marketing objectives of the segment.
• You determine the marketing priorities that contribute to growth in awareness, consideration, acquisition, product density, customer value, and retention.
• You provide direction to the key strategic marketing programs, market engagement plans, and marketing briefings within Corporate Banking and monitor their commercial impact.
• You provide strategic direction to the Marketing & Digital value chain based on the needs of Corporate Banking
• You prioritize initiatives, capacity, and marketing investments and ensure clear decision-making.
• You create alignment between the segments, Marketing & Digital, Brand & Corporate Communications, Product Units, proposition teams, and other stakeholders.
• You monitor that marketing initiatives demonstrably contribute to the strategic and commercial objectives of the segment.
• You represent the interests of the segment within the marketing organization by participating visibly and proactively in the One Bank marketing processes.

Marketing strategy

Steering of the Marketing for Growth value chain

We are looking for an experienced marketer who knows how to combine strategy with execution power, can connect stakeholders, and knows how to translate commercial opportunities into impactful marketing initiatives. Additionally, you recognize yourself in the following:

• T-shaped marketing knowledge with experience in ATL, BTL, and full-funnel marketing
• Experience with strategic marketing planning and segment development
• A clear vision on marketing, customer needs, and market developments
• Creative, entrepreneurial, and commercially strong
• Excellent communication skills and strong stakeholder management
• 7-10 years of relevant experience in segment marketing and leading cross-functional teams
• Knowledge of and affinity with the Corporate Banking segment

Do you want to provide direction to segment marketing? Then we would love to meet you.

Your Future: Inclusive, Innovative, and Sustainable

At ABN AMRO, we believe in "Banking for better, for generations to come." Equal opportunities for everyone form an important foundation, in which we strive for an inclusive culture in which all employees feel seen, heard, and valued. Our vision as a personal bank in the digital age aligns seamlessly with the need for surprising insights and innovative solutions, arising from a diverse interplay of cultures and experiences. We focus on customer experience, sustainability, and building a future-proof bank, whereby we investigate equal pay for equal work annually to ensure fair opportunities. Join a bank that embraces ingenuity and ambition, and make an impact together with us for a better future.

If you wish to apply for the B-Able or Reboot program, please ensure that you mention this in both the title and the content of your CV.

You may use AI to write your CV and motivation letter, as long as it remains your own story and shows who you are. We look at every application with attention and always do so personally, without AI. During interviews, the use of real-time AI is not permitted. With your permission, interviews can be recorded and supported by AI. In this way, we work together to ensure a fair, careful, and transparent application process.