Director Kidswear in Utrecht

• A competitive executive benefits package that matches the scope and responsibility of this role, including an attractive performance-based bonus scheme and a company car.
• Strong secondary benefits, including 25 vacation days, 8% holiday allowance, a pension scheme, collective insurance, and 20% employee discount.
• An annual Moments that Matter Day: an extra day off that you can use for a moment that is particularly meaningful to you.

You translate our brand and product strategy into a clear direction for Kidswear. You then create the conditions to make that direction a reality - creatively, commercially, and operationally.

You oversee the bigger picture while remaining close to the product. You understand what appeals to children and their parents, and how quality, fit, price, and innovation come together in a strong collection. You follow the market, have a sharp eye for fashion and kidswear trends, and translate these into collections that are relevant, distinctive, and commercially successful. And you know: a good idea only truly works if the numbers add up too.

• Determining the direction. You develop the strategic, creative, and commercial vision for Boyswear and Girlswear and find the right balance between innovation and trends on one hand, and the essentials our customers rely on on the other.
• Driving the full product journey. You lead the entire cycle: from creative concept and range planning to product development, sourcing, buying, and commercial execution. With one clear and consistent direction from start to finish.
• Achieving commercial performance. You are responsible for turnover, margin, stock turn, inventory, OTB, markdowns, and in-season trading. Using data, customer behavior, and sales insights, you continuously drive towards better results.
• Connecting creativity and commerce. You set clear creative and commercial frameworks and challenge teams to constantly weigh trend, quality, fit, and price against sourcing possibilities, manufacturability, and commercial potential.
• Leading as one team. You connect Design, Buying, and Merchandising around one shared Kidswear vision. You create clear ownership and give teams the direction, support, and challenge needed to perform optimally.
• Improving how we work. You simplify processes, remove obstacles, increase efficiency, and make sharper choices based on a "less is more" mentality.
• Staying close to the market. You use customer insights, data, store visits, competitor analyses, trade shows, and supplier visits to identify opportunities and keep our collections relevant.
• Connecting the business. You work closely with the CPO, Marketing, Retail, E-commerce, Supply Chain, and our Buying Office in Asia to realize the Kidswear strategy across all channels.