(Mid/Senior) Brand & Media Consultant

• At least 3+ years of experience within online marketing, media, or programmatic advertising.

• Experience with buying from Publishers.

• Experience with platforms such as DV360, Campaign Manager, Meta, YouTube, or similar tooling.

• Strong analytical skills and experience with data-driven optimization.

• You can conduct client conversations independently and know how to think strategically.

• You are proactive, have strong communication skills, and maintain an overview in complex processes.

• Affinity with both branding and performance marketing.

Do you know how to make brands truly visible online? Do you have extensive experience with online marketing, programmatic buying, display, video, and media buying? Do you get energy from developing smart media strategies and optimizing campaigns based on data? Then we are looking for you as our new Brand & Media Consultant!

WE ARE PINK
PINK is one of the largest independent digital marketing agencies in the Netherlands with a top ranking in the Emerce 100 (and we are proud of that). With more than 70 driven specialists, we work daily on digital growth for leading brands. We believe in partnerships, think strategically alongside our clients, and truly become part of their team.

Role

At our agency, Brand marketing is the umbrella term for everything that happens above the line. As a Brand & Media Consultant, you will work for beautiful brands such as DPG Media (Volkskrant, AD, Donald Duck, Libelle), Naïf, and Museumvereniging.

In this role, you are responsible for developing, coordinating, and optimizing impactful media campaigns. You switch effortlessly between strategy and operations and know how to translate data into concrete insights and opportunities.

Your responsibilities include, among other things:

• Developing smart paid media strategies that align with the client's objectives.

• Setting up, managing, and optimizing online media campaigns on display, video, DOOH, and other programmatic channels (such as DV360, YouTube, and retail media).

• Analyzing campaign results and proactively steering towards performance and efficiency.

• Advising clients on media deployment, targeting, budget allocation, and growth opportunities.

• Coordinating larger campaigns and monitoring planning, quality, and results.

• Collaborating with colleagues from creation, data, analytics, and strategy to continuously make campaigns smarter.

• Identifying trends and innovations within digital advertising and translating these into opportunities for clients.

• Guiding and coaching junior consultants within the team.

• A suitable salary

• A cozy and pleasant working environment in the heart of Groningen

• The best colleagues 😉

• Pension

• Outings, plenty of drinks, and interesting knowledge sessions

• Unlimited access to OpenUp

• Freedom

• and much more