Segment Marketeer Affluent Clients

It is important to us to be a good employer. We therefore offer you a position with impact and excellent employment conditions that contribute to your job satisfaction, development, and wellbeing.

In addition, we offer:

• An attractive gross monthly salary based on a 36-hour work week. This includes holiday allowance and a flexible benefit budget.
• An excellent pension scheme, so that you are well prepared for the future.
• Flexibility in working: working from home is possible in consultation with your team and depending on your role. We will arrange an ergonomic home working environment for you.
• Room for relaxation with five weeks of vacation per year, supplemented by two mandatory days off. Additionally, you can purchase up to four extra weeks of vacation annually.
• Five 'Banking for better days': extra days off that you can use for personal development or volunteer work.
• Personal development is central: you receive a development budget of €1,000 per year, which you can save up to €3,000.
• A public transport annual pass with free public transport throughout the Netherlands for both business and private use.

More information about our employment conditions and salary scales can be found in our cao that applies to this vacancy.

As part of the Marketing for Growth transformation within the bank, you contribute to sustainable and profitable growth from a single integrated value chain. You connect customer and market insights, segment strategy, and execution, and together with the chain, you drive measurable customer and commercial impact. The segments are end-to-end responsible for their segment strategy, customer service, and commercial results. Based on customer, market, and performance insights, they determine the priorities for the Marketing & Digital value chain.
As Segment Marketeer Affluent Clients, you work within the Segment Development Team Affluent Clients. You report to the Head SDT Affluent Clients.
You contribute to the strategic growth ambitions of Affluent Clients by acquiring new customers, deepening customer relationships, growing assets, and further strengthening Preferred Banking.
As Segment Marketeer, you are responsible for realizing commercial growth within Affluent Clients. From the segment strategy, you create market engagement plans and briefings for marketing initiatives that contribute to a stronger position for Preferred Banking, more awareness and consideration, higher acquisition and conversion, greater product density, more customer value, and sustainable customer relationships. In doing so, you drive the entire commercial marketing funnel and optimize continuously based on data, customer insights, and experimentation.

• You translate the segment strategy and commercial objectives into concrete marketing plans, briefings, and campaigns.
• You shape propositions, campaigns, events, and customer programs and direct their execution.
• You set goals and increase brand awareness, brand consideration, proposition awareness, and proposition consideration, and translate these into growth in acquisition, conversion, product adoption, product density, and customer value.
• You identify growth opportunities based on customer, market, and performance insights and translate these into effective marketing initiatives.
• You drive the entire marketing funnel and optimize continuously based on data, experiments, customer feedback, and commercial results.
• You realize growth around key financial moments and life events such as housing, wealth accumulation, investing, pension, family wealth, and wealth transfer.
• You collaborate with Product Units, proposition teams, Marketing & Digital, Brand & Corporate Communications, and Data & Analytics on propositions, customer journeys, and customer communication.
• You support the senior Segment Marketeer in the further development of marketing capabilities within the segment.

Do you want to shape marketing within the segment? Then we would love to meet you. This position starts on December 1, 2026.

Your Future: Inclusive, Innovative, and Sustainable

At ABN AMRO, we believe in "Banking for better, for generations to come." Equal opportunities for everyone form an important foundation, in which we strive for an inclusive culture in which all employees feel seen, heard, and valued. Our vision as a personal bank in the digital age aligns seamlessly with the need for surprising insights and innovative solutions, arising from a diverse interplay of cultures and experiences. We focus on customer experience, sustainability, and building a future-proof bank, whereby we investigate equal pay for equal work annually to ensure fair opportunities. Join a bank that embraces ingenuity and ambition, and make an impact together with us for a better future.

If you wish to apply for the B-Able or Reboot program, please ensure that you mention this in both the title and the content of your CV.