OOH Specialist

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

At WPP Media, we are WPP's global media collective, fully built for the AI era. We combine the best platform, the most talented people, and the strongest partners to create innovative solutions. Our goal? To provide brands with unparalleled growth every day. We find this foundation in our shared core values:

Your Role as a (D)OOH Specialist
As a (D)OOH Specialist, you are responsible for the full campaign management of out-of-home advertising campaigns, from briefing to placement and evaluation. You work accurately, manage timings, and communicate effectively with operators and internal teams. You understand how OOH functions within the broader media mix and translate client needs into effective execution. You contribute to the quality of execution, continuously learn about new applications within the channel, and help the team work efficiently and in a structured manner. You also perform supporting activities for the senior specialist.

What does your day look like?

• Developing and elaborating (D)OOH media plans and strategies based on the (D)OOH format (pricing, justification, layout, etc.);
• Managing and executing (D)OOH media plans and strategies;
• Presenting (D)OOH media plans and strategies;
• Purchasing and negotiating media space (in collaboration with the Investment team);
• Point of contact and relationship management for media agency(ies), clients, and publishers;
• Identifying and actively responding to opportunities and threats in the market as well as media agency(ies), clients, and publishers;
• Working with various tools used by the (D)OOH practice for media plans and strategies;
• Gathering and sharing knowledge about the (D)OOH field with the team;
• Meetings with colleagues, media agency(ies), clients, and publishers;

For more information, visit wppmedia.com.

Note: for this role it is necessary to speak and write fluent Dutch and live in The Netherlands.

Do you have a passion for media and want to contribute to campaigns that reach thousands of people daily? At WPP Media, we are looking for a (D)OOH Specialist who loves planning, coordinating, and collaborating. Together, we ensure our clients stand out in the outside world.

• We're Extraordinary: We push boundaries, challenge conventional thinking, and break the status quo in our pursuit of innovation and growth.
• We're Open: We build trust and understanding by collaborating seamlessly - with our teams, clients, and partners.
• We're Optimistic: A 'growth mindset' is in our DNA. We embrace change as the way to get the best out of ourselves.

Your Profile
You are analytical, structured, and eager to learn. You derive satisfaction from ensuring campaigns run smoothly and making the right choices based on data, planning rules, and client wishes. You are independent in your execution work, but enjoy collaborating and maintain a collegial and helpful attitude. You have an eye for detail, work accurately, and are eager to grow in your professional knowledge and OOH insight.

• Flexibility: Possibility to work from home, flexible working hours, and even for a while abroad (EU).
• Growth opportunities: Plenty of room for development in an innovative and dynamic team, with a focus on AI transformation.
• Salary: The salary amounts to €2,700 to €3,400 gross per month based on relevant work experience.
• Access to M Academy: For extensive training and workshops in both hard and soft skills, including specific AI training.
• Travel allowance: Travel expenses are fully reimbursed.
• 8% holiday allowance and 26 vacation days per year (plus 9 extra available for purchase!).
• Hybrid Working allowance: €30 net per month for full-time.
• Bring Your Own Device (BYOD): You will receive a monthly phone allowance of €57.50 net.
• Epassi allowance of €10 per month that you can spend on personal needs.
• Lunch facilities: Affordable lunch in the canteen and a barista for fresh coffee.
• Health Insurance: Benefit from our collective health insurance.

• Result-oriented: delivering campaigns correctly and on time.
• Client-oriented: understanding and translating client requests.
• Collaboration & communication: communicating effectively with colleagues and operators.
• Accuracy & discipline: working according to process, eye for detail.
• Commercial awareness: basic insight into the commercial value of OOH.