Lead Generation Specialist Retail

Gross monthly salary € 5,030 to € 8,563 (scale 09-10).

• Thirteenth month's salary and 8% holiday allowance

• 10% Employee Benefit Budget

• EUR 1,400 development budget per year

• Hybrid working: balance between home and office work (possible for most roles)

• A pension, for which you can set the maximum amount of your personal contribution

View all our benefits.

You will work with great enthusiasm on the bank of the future. You will research, identify, and actively work on the growth of the Retail customer segment and contribute to the strategic ambitions. In this way, together with your colleagues in the Segment Value Proposition department and under the direction of Lead Service & Commercial Excellence, you will give extra meaning to banking for our retail customers.

In the dynamic world of financial services and data, we are looking for a driven Lead Generation Specialist. You are the link that takes both the quantity and quality of leads to a higher level. With your commercial eye, strategic insight, and pragmatic approach, you will maximize conversions across sales funnels, channels, and products.

Lead Generation Specialist Retail

As a Lead Generation Specialist, you fulfill a key role at the beginning of the sales funnels. You ensure that there are continuously enough relevant leads available. You focus on two important target groups: retail customers with a (latent) need for a mortgage, and young people aged 0-30 for whom a payment or savings product is relevant. You take charge of generating these leads and utilize a wide range of possibilities to do so. Think of combining data points from our customer database or external sources, initiating cross-sell activities with other Rabobank customer segments, collaborating with our subsidiaries such as BPD or Obvion or with external platforms, identifying drop-outs in online funnels, and the smart deployment of GenAI. In this role, you provide leads for follow-up by our calling teams. They schedule a mortgage consultation with a financial advisor or enable the direct purchase of a payment or savings product for the customer.

You are constantly looking for new opportunities to develop lead streams, improve existing ones, and prioritize lead groups. You are a true entrepreneur, conduct experiments, take ownership, and know how to successfully realize initiatives from A to Z. To achieve this, you independently draw up a plan, create support, arrange the technology to route the leads, and gather capacity from the necessary teams to subsequently realize the plan together under your direction.

As a Lead Generation Specialist, you work in a multidisciplinary playing field. You interface with colleagues from, among others, Marketing, Product Development, Customer Service, and our calling teams. You operate effectively within a complex stakeholder environment and know how to convert diverse interests into collective action. You understand how stakeholder management within a large corporate can influence your success.

What makes this position extra attractive is that you will join a driven, professional team in which open communication and collaboration are central.

• 36 hours per week
• together with approx. 75 colleagues in the Segment Value Proposition Retail team
• for approximately 8.3 million retail customers in the Netherlands

• Generating sufficient, timely, high-quality leads with high conversion rates so that the right customers/prospects are approached at the right time and in the right way via offline channels, with the aim of increasing market share, attracting new customers, and increasing customer satisfaction.
• Continuously improving the quality of leads based on feedback from customers, advisors, calling teams, and Data & Insights, to increase relevant customer signals for conversion and enrich customer data with various datasets.
• Creating support for lead generation initiatives among various stakeholders in the Retail segment and at subsidiaries.

We believe in the power of difference. It is precisely by combining the differences of people that we become an even better bank. We are curious about what you will add to our Service & Commercial Excellence Retail team.

Your future colleagues look forward to welcoming you. They can make good use of your help to further grow the Retail customer segment together. Collaboration is our way of working; as one social, involved, and supportive team within Rabobank. Speaking of Rabobank: we are a Dutch bank, active in 38 countries for our more than 9,500,000 customers. Together with these customers, our members, and partners, we work side by side on a world in which everyone has enough and healthy food to eat. Closer to home, we work on a country where happy people live, work, and do business.

• University (WO) working and thinking level, preferably in the field of sales, marketing, or business administration
• Affinity with the Retail segment, lead and funnel management, and data-driven working
• Strongly commercially driven with demonstrable experience in lead and conversion optimization
• Experience in drafting and evaluating business cases and growth scenarios
• Effective in stakeholder management
• Hands-on mentality; you deliver tangible results within set deadlines
• Experience at a large corporate organization is a plus
• Entrepreneurial
• Team player

You do not need to write a motivation letter. Instead, we would like to receive your answers to the following three questions (maximum 200 words per question):

• As a Lead Generation Specialist, how would you contribute to the growth of the Retail customer segment and the strategic ambitions of Rabobank? Describe two concrete initiatives you would take to achieve this.
• Do you have experience acting in a complex stakeholder environment? How do you get people in other teams on board with your plans?
• What is your vision on the future of lead funnel management, and how would you ensure continuous improvement and innovation in this process in this role?

You can respond to the Lead Generation Specialist Retail vacancy at Rabobank until October 12, 2026.

Would you like to ask any questions about the position first? Then you can contact Jeanine Rademakers or Nicoline van Burken, both Lead Generation Specialists via Jeanine.Rademakers@Rabobank.nl or Nicoline.van.Burken@rabobank.nl.

Recruiter Lisa Mulders will be happy to answer your questions about working at Rabobank and the procedure via Lisa.Mulders@rabobank.nl.

Furthermore, you might find this useful to know:

• Interviews take place via video call.
• You can find the answers to frequently asked questions at rabobank.jobs/nl/veelgestelde-vragen
• A reliability assessment is part of the procedure.
• We respect your privacy