Key Account Manager Retail (all genders)

What we ask

• A completed HBO or WO degree, preferably in Business Administration, Commercial Economics, Marketing, or a similar field;
• At least 5 years of commercial experience within FMCG, for example in Key Account Management, Trade Marketing, or Brand Management;
• Strong commercial insight and experience with retail, categories, and shopper dynamics;
• Experience with P&L management and achieving commercial objectives;
• Excellent negotiation skills and persuasiveness;
• A data-driven way of working and strong analytical skills;
• The ability to build sustainable relationships and collaborate effectively with both customers and internal stakeholders;
• Experience with business planning and project management;
• Excellent communication skills in both Dutch and English.

What we offer

At FrieslandCampina, you work on strong and beloved brands used daily by millions, such as Friso, Campina, Chocomel, and Frisian Flag. As a dairy farmers' cooperative, we combine an international working environment with a clear focus on sustainability. We support your growth with training, coaching, and internal career opportunities. With confidence and autonomy, you can truly make an impact.

• You build and maintain strong relationships with customers at strategic, tactical, and operational levels.
• You develop and realize ambitious growth plans with customers such as Superunie, Lidl, and Aldi.
• You are responsible for the commercial development of brands such as Campina, Optimel, and Chocomel within your customer portfolio.
• You identify commercial opportunities and translate these into concrete revenue, category, and profitable growth.
• Together with customers, you develop a strong Joint Business Plan and ensure successful execution.
• You translate commercial strategies into account plans, budgets, and growth objectives.
• You are responsible for forecasting and actively participate in the supply & demand cycle.
• You work closely with Category Development, Shopper Marketing, Sales, Supply Chain, and Finance to realize sustainable growth.

Promo & Growth Planning

• You develop effective promotion and activation plans that contribute to the growth of the category and brand.
• You optimize assortment, pricing, promotions, and the introduction of innovations.
• You analyze market developments, customer performance, and shopper insights and translate these into new commercial opportunities.
• You ensure strong execution of the commercial agenda at your customers.

Employment conditions:

• Salary between €4,550 and €6,000 gross per month (full-time), depending on experience and suitability for the role;
• A work week of 32 to 38 hours, 5% year-end bonus, 10% company bonus, 8% holiday allowance, and a pension scheme;
• Hybrid working with flexible working hours, a train pass and/or €0.23 per km (max. 30 km one way);
• 200 hours of leave per year, with the option to buy or sell up to 40 extra hours;
• A laptop, phone, and home office equipment to work flexibly;
• Attention to wellbeing and inclusion, with initiatives such as health support, employee assistance programs, and diversity initiatives;
• Extras at the office, such as milk and cheese during lunch, fresh fruit, and barista coffee at the head office.

Vacancy description

Customer Development & Relationship Management

• You hold ultimate responsibility for the commercial results of your customers.
• You actively drive revenue, volume, margins, and investments and translate performance into concrete actions.
• You provide input for commercial negotiations and annual customer agreements.
• You report results, risks, and opportunities to internal stakeholders.

Joint Business Planning & Forecasting

Do you want to be responsible for brands such as Campina, Optimel, and Chocomel at customers such as Superunie members, Lidl, and Aldi? In this role, you will receive end-to-end responsibility for commercial growth, P&L, and Joint Business Planning within one of the largest FMCG organizations in the Netherlands.

Within FrieslandCampina Consumer Dairy Netherlands, we are looking for a Key Account Manager Retail within the Superunie, Hard Discount, Private Label & Cheese team. You are responsible for realizing sustainable growth with a number of our most important retail partners. Together with customers, you develop commercial plans that create value for both the retailer and FrieslandCampina.

This position offers a unique combination of commercial responsibility, strategic customer management, and strong brands. You will be given plenty of room to make an independent impact, work with some of the largest retailers in the Netherlands, and play a key role in the further growth of FrieslandCampina within the Dutch retail landscape.