Local Marketing & Digital Content Internship

Are you ready for an educational internship where online and in-store converge? Starting from January/February 2027, we are looking for an intern at De Bijenkorf headquarters to collaborate on both our local marketing campaigns and our digital content. You will help create inspiring content and local activations that connect with the city and our customers, thereby attracting more visitors to our stores.

You will learn how online content and local in-store experiences together contribute to the success of De Bijenkorf. Your tasks include:

• Creating product selections and analyzing on-site content
• Writing event pages
• Setting up online campaigns via our content management system
• Helping to translate national campaigns into local activations in and around the store
• Supporting the local marketer in the execution of activations and communication
• Helping with the management of the local marketing calendar
• Identifying trends and proposing opportunities, with an eye for local customer needs and competition
• Thinking along about creative concepts, content, and the customer journey
• Helping with the preparation of reports and presentations

We are looking for an enthusiastic and creative intern with an affinity for retail, marketing, and digital media. You recognize yourself in the following:

• You are pursuing a higher professional (HBO) or university (WO) education, preferably in marketing, communication, commercial economics, creative business, digital media, AMFI, or a similar field
• You are proactive, creative, and enjoy thinking along
• You have an affinity for retail and customer experience, both online and in-store
• You have strong communication skills and enjoy working together
• You can work independently, take responsibility, and are good at planning and organizing
• You are flexible
• You have a good command of the Dutch language

At De Bijenkorf, you will get the space to further develop yourself. We strive for a culture where everyone feels special. You will work in a diverse team where everyone gets equal opportunities, and where everyone feels respected, accepted, heard, and valued. In addition, you can count on:

• A comprehensive onboarding program
• The opportunity to participate in various training sessions
• A unique look behind the scenes at De Bijenkorf, both online and in-store
• An internship allowance of € 350,-
• A dynamic and inspiring working environment within Digital Content and Trade Marketing, in which you grow under the guidance of experienced professionals

Are you looking for a challenging working internship in which you gain practical experience in both digital content and local marketing? Then we would love to meet you!