HBO/WO internship: Online Marketing

As our Online Marketing Intern, you will help attract the right audience, convert website visitors into leads, and uncover insights that drive improvement. You will work with real marketing data, analyse customer behaviour, and contribute directly to the success of our digital platform. Furthermore, during your internship, you will support the DAF Used Trucks department with a variety of online marketing activities. You will gain hands-on experience in digital marketing while contributing to the growth of our online presence and lead generation efforts. A key part of your role will be creating engaging content for dafusedtrucks.com. This includes writing blog articles, developing FAQ content, creating customer testimonials, and identifying other opportunities to improve the website experience and support our SEO strategy.

No two days are the same. Depending on the projects you're working on, you might:

You own your project from A to Z

At DAF Used Trucks, you'll get real responsibility from day one. You'll take ownership of projects from idea to execution and learn what it takes to deliver successful marketing campaigns that generate real business results. Of course, you'll receive guidance along the way. Your supervisor is committed to helping you develop both professionally and personally, while giving you the freedom to learn by doing. "It really is a learning school, because I give it my all, and everyone here knows that. When they finish, they're all glad they came here." - your potential supervisor, DAF Used Trucks. By the end of your internship, you'll have gained:

• Hands-on experience with Google Ads, Google Analytics, SEO and email marketing;
• Insight into digital lead generation in an international B2B environment;
• Experience planning, executing and evaluating marketing campaigns;
• The ability to turn data into actionable insights and recommendations;
• Valuable experience within a leading international company.

1. Direct Mailing: You will create and distribute newsletters to customers, dealers, and traders. You will help develop content, optimize layouts, select target audiences, and measure campaign performance;
2. Google Ads Campaigns: You will support the setup, management, and optimization of Google Ads campaigns aimed at attracting potential used truck buyers to our website. You will learn how to target the right audience, monitor results, and improve campaign effectiveness;
3. Google Analytics & Website Optimization: You will analyze website and campaign performance using Google Analytics and other digital tools. By turning data into actionable insights, you will help improve website effectiveness, increase lead generation, and support decision-making within the team.

• Create newsletters and email campaigns;
• Write blogs and website content;
• Analyze marketing performance and prepare reports;
• Participate in meetings and coordinate activities;
• Plan and support upcoming marketing campaigns;
• Identify opportunities to improve our digital channels.

In addition, you will focus on three key areas:

1. Direct Mailing: You will create and distribute newsletters to customers, dealers, and traders. You will help develop content, optimize layouts, select target audiences, and measure campaign performance;

No two days are the same. Depending on the projects you're working on, you might:

• Create newsletters and email campaigns;
• Write blogs and website content;
• Analyze marketing performance and prepare reports;
• Participate in meetings and coordinate activities;
• Plan and support upcoming marketing campaigns;
• Identify opportunities to improve our digital channels.

You own your project from A to Z

• Hands-on experience with Google Ads, Google Analytics, SEO and email marketing;
• Insight into digital lead generation in an international B2B environment;
• Experience planning, executing and evaluating marketing campaigns;
• The ability to turn data into actionable insights and recommendations;
• Valuable experience within a leading international company.

In addition, you will focus on three key areas:

1. Direct Mailing: You will create and distribute newsletters to customers, dealers, and traders. You will help develop content, optimize layouts, select target audiences, and measure campaign performance;

No two days are the same. Depending on the projects you're working on, you might:

• Create newsletters and email campaigns;
• Write blogs and website content;
• Analyze marketing performance and prepare reports;
• Participate in meetings and coordinate activities;
• Plan and support upcoming marketing campaigns;
• Identify opportunities to improve our digital channels.

You own your project from A to Z

• Hands-on experience with Google Ads, Google Analytics, SEO and email marketing;
• Insight into digital lead generation in an international B2B environment;
• Experience planning, executing and evaluating marketing campaigns;
• The ability to turn data into actionable insights and recommendations;
• Valuable experience within a leading international company.

In addition, you will focus on three key areas:

1. Direct Mailing: You will create and distribute newsletters to customers, dealers, and traders. You will help develop content, optimize layouts, select target audiences, and measure campaign performance;

No two days are the same. Depending on the projects you're working on, you might:

• Create newsletters and email campaigns;
• Write blogs and website content;
• Analyze marketing performance and prepare reports;
• Participate in meetings and coordinate activities;
• Plan and support upcoming marketing campaigns;
• Identify opportunities to improve our digital channels.

You own your project from A to Z

• Hands-on experience with Google Ads, Google Analytics, SEO and email marketing;
• Insight into digital lead generation in an international B2B environment;
• Experience planning, executing and evaluating marketing campaigns;
• The ability to turn data into actionable insights and recommendations;
• Valuable experience within a leading international company.