Sr. Research & Insights Consultant

· At least 5 years of experience in quantitative market research, preferably on the agency side.

· A completed HBO or WO degree in, for example, communication, (economic) psychology, or economics.

· An incredibly strong analytical and strategic ability, combined with a sharp eye for methodology.

· Storytelling with data: you translate analyses into convincing insights and advice that stick.

· An entrepreneurial, proactive attitude; you are naturally curious about new developments and smart (AI) applications.

· Experience with SPSS and survey scripting tools (such as CMIX, Qualtrics, Decipher), and proficient in Excel and PowerPoint.

· Excellent command of the Dutch and English languages.

• Have experience with media research or knowledge of the media sector.

• Have experience with qualitative research, Python, N8N, or SQL, and love translating the commercial challenges of clients into concrete research projects.

· A challenging position with plenty of freedom, ownership, and direct impact.

· The advantages of a large agency with interesting clients and ample opportunities, combined with the space to truly make a difference within a small team.

· Professional colleagues from all marketing disciplines around you from whom you can learn a lot.

· A full-time position of 36 to 40 hours per week.

· Hybrid working: primary work activities at the office (Rotterdam or Amsterdam), arrangement in consultation.

· An enthusiastic team, an open culture, and the very best coffee.

At Brand Potential, we are looking for a Sr. Research & Insights Consultant to join and strengthen our team.

Are you ready for a role where you can truly make a difference through research? Do you enjoy working at the intersection of marketing, media, and data? And do you want to help build a Research & Insights team in full growth? Then we are looking for you!

At Brand Potential, we work every day on realizing growth opportunities for our clients. We believe in the power of brands that stand out, resonate, and stay relevant. The Research & Insights team plays a crucial role in this and works closely with various disciplines within our agency to make brands stronger. Research & Insights is one of the most important core competencies of Brand Potential. With us, you will get the space to help shape how our team develops, what work we do, and how we approach it.

That is why we are looking for a Senior Research & Insights Consultant who will contribute to this at Brand Potential with great energy.

· You are ultimately responsible for quantitative research projects from A to Z: design, questionnaire, fieldwork, analysis, reporting, and presentation. Think of brand trackers, campaign effectiveness measurements, customer satisfaction surveys, and pre-tests for diverse clients.

· You can engage in substantive sparring with strategists and consultants and make complex subject matter manageable and usable for clients.

· You report clearly and sharply: explaining, concluding, and advising.

· You help shape the development of new research products and methods, and use AI tooling (such as Gumloop) to build smart workflows that make our work better and more efficient.

· You set the quality bar high: you take initiative, deliver, and remain critical until the end of a project.

As a Senior Research & Insights Consultant, you are ultimately responsible for research projects from A to Z. You translate business questions into sharp research designs and deliver narrative reports in which the "why" is central. You translate data into insights that directly determine the course for strategy, communication, and creation. You work closely with colleagues from different teams and with external research agencies. Additionally, you play a guiding role in our AI development: you proactively investigate how we can intelligently integrate technology to accelerate processes, further increase the quality of our insights, and bring new products to market. In doing so, you are a sparring partner who helps build our team and ensures that research becomes an indispensable part of everything we do.