Omroep ZWART: Social Media Specialist

Vacancy: Social Media Specialist | Omroep ZWART
(36 hours)

As a Social Media Specialist, you are responsible for how ZWART lives on every channel, every single day. Not just loose posts, but a cohesive channel strategy. You move between calendar and current events, between algorithm and conversation, between structure and spontaneity. Within the hour, you see what is happening and know whether you should post, respond, or wait. You ensure that TikTok, Instagram, Facebook, and LinkedIn all fulfill their own roles, together forming one funnel.

· You turn four different channels into one cohesive system, without it ever feeling the same;

· You build and monitor the content calendar across all channels, with a fixed rhythm per platform;

· You ensure that each channel maintains its own tone, format, and purpose, and never post the same thing everywhere;

· You actively respond to comments and messages, because from day one, the comment section is a conversation, not an afterthought;

· You identify trends and moments within the hour and translate them into fast, platform-native content;

· You drive toward the growth goals per channel and take ownership of reach, engagement, and follower figures;

· You work closely with the Marketeer (plan and targets), Content Specialist (assets), Performance Marketeer (paid), and PR so that organic social never falls through the cracks;

· You recognize when a story can become bigger and switch quickly with PR and content to capitalize on it;

· You safeguard the brand voice online and respond calmly and thoughtfully to opposition or outcry.

· You are just as at home in a content calendar as in a comment section;

· You have at least 2 years of experience in social media management, preferably with a brand, medium, or platform with a distinct identity;

· You have demonstrable experience with channel strategy, content planning, and performance analysis across multiple platforms simultaneously;

· You understand how algorithms work and adapt your approach per channel accordingly;

· You have experience with social listening and trend-jacking: you see an opportunity and act within the hour;

· You are proficient in the tools of the trade: scheduling software, platform analytics, and ideally AI-supported workflows.

· You think in channels and in the bigger picture: each platform separately, but always in service of the same movement;

· You are alert and fast, without losing the brand voice or quality;

· You feel the difference between an opportunity and noise;

· You are structured enough for a calendar and flexible enough for current events;

· You communicate sharply, concisely, and with a clear voice, exactly as ZWART does online;

· You are familiar with Instagram, TikTok, Facebook, LinkedIn, Meta Business Suite, and scheduling and analytics tools.

· You show not just more followers, but a cohesive system;

· You have established a working content calendar across all channels, with a fixed cadence and a clear role per platform;

· You have demonstrably contributed to the growth goals per channel;

· You have transformed the comment section into an active, living conversation with the community;

· You have responded quickly to current events several times with content that demonstrably generated extra reach;

· You have strengthened the collaboration between marketing, content, performance, and PR on social;

· You have made it clear what works and what does not work per channel, and translated that into a sharper approach.

· The position falls in scale F and has a salary between € 3,032.79 and € 4,241.24 gross per month based on 36 hours per week. Your salary will be scaled based on experience and is based on the collective labor agreement (CAO) for broadcasting personnel.

· An employment contract for one year. Ideally, you start as soon as possible.

· Employment conditions are in accordance with the CAO for broadcasting personnel. Within that CAO, this includes:

· holiday allowance of 8%;

· December bonus of 6%;

· 200 leave hours per year based on 36 hours per week;

· Travel expense allowance, max 250 euros per month;

· Collective pension scheme (2/3 paid by Omroep ZWART);

· Health insurance allowance of €50.- gross per month.

You can respond until October 16, and the first interviews will take place online on October 21 and 22.
Questions? Mail to hr@omroepzwart.nl

Our mission: we give new heroes the power to set right what is crooked. Instead of uniformity, we want variety. In people, ideas, and expressions. A place where everyone can recognize themselves. Where everyone gets the chance to make programs themselves, regardless of color, origin, religion, gender, sexual orientation, belief, or disability. We want to show the Netherlands how much talent, creativity, and positivism there is in our country, which is currently being missed.

This vacancy is subject to errors and omissions regarding salary, start date, and other employment conditions. No rights can be derived from such errors.