Senior Account Executive

• At least 5 years of experience in B2B sales or full cycle account management within a SaaS environment.

• You have demonstrable experience in developing Go-to-Market strategies for new markets within the Netherlands and Europe and feel at home in an international commercial environment.

• You have experience with enterprise sales, complex stakeholder processes, and building strategic partnerships.

• Ownership and curiosity characterize your way of working: you take initiative, are curious about new opportunities, and turn ideas into results.

• Strong communication skills in both Dutch and English.

• Creative, proactive, entrepreneurial, and strong in time management.

• Willing to visit prospects both online and in person.

• Competitive salary (Between €5,300 and €7,000 gross per month based on full-time) depending on your experience

• A bonus structure (up to 4x your monthly salary)

• Pension plan and mobility allowance

• A key role within an ambitious SaaS scale-up where you have a direct impact on commercial growth.

• Plenty of freedom and ownership to shape your own market, approach, and pipeline.

• An open and inclusive culture with plenty of freedom and room for individual initiative

• A MacBook and a phone (allowance)

• Hybrid and flexible work schedule, where you work at least three days in the office

• Possibility for workations for 4 weeks per year

• A delicious and healthy lunch every day

• Possibility to participate in Urban Sports Club (company fitness) with a discount or another gym membership

• A Fun Committee that regularly organizes fun activities, such as sports events and themed parties

• We care about your (mental) well-being. Therefore, you have the option to use OpenUp for large or small challenges in your life. Work-related or not

🚀 Become the commercial beating heart of Appical as a Senior Account Executive 🚀

We are looking for a Senior Account Executive who gets energy from winning new customers and opening new markets. You are responsible for the full sales process: from prospecting and initial contact to closing deals. You independently build your own pipeline, combine inbound with a strong outbound approach, and know how to create and capitalize on new commercial opportunities, both in the Netherlands and internationally.

You focus on mid-size and enterprise organizations and guide complex sales processes involving multiple stakeholders. You do not wait for opportunities to arise, but actively enter the market, establish new contacts, and build your own success step by step. Additionally, you play an important role in expanding our commercial position by developing new segments and markets within the Netherlands and Europe and contributing both strategically and operationally to our Go-to-Market approach. You take ownership of your market, pipeline, and results and maintain focus until the goal is achieved.

Additionally, you work smart and efficiently with AI agents and modern tooling to strengthen prospecting, outreach, and pipeline management. In doing so, you work closely with Marketing, Customer Success, and Implementation to optimally leverage commercial opportunities, while you are personally responsible for realizing new business.

• Being responsible for the full sales process: from prospecting and initial contact to demos, negotiations, and closing deals.

• You are the face of New Business both within and outside Appical and actively contribute to our thought leadership by being visible on social media, at events, webinars, and in client conversations.

• Actively utilizing AI agents and tooling for prospecting, personalization, and follow-up

• Guiding complex sales processes at mid-size and enterprise organizations and strategic partners.

• Developing new markets within the Netherlands and Europe by setting up Go-to-Market strategies, winning international prospects, and further expanding strategic partnerships.

• Creatively and actively approaching prospects via telephone, online, events, and personal visits, also internationally

• Collaborating with Marketing to optimally follow up on commercial opportunities and further strengthen the pipeline.

• Building and maintaining relationships with prospects and customers, focused on sustainable collaborations

• Taking ownership of your market, accounts, and commercial opportunities

Great experiences don't happen by accident. They're built with intention, care, and the right tools.

We believe every employee milestone deserves to be exceptional.

That's why Appical exists: to help HR teams create engaging experiences from start to finish: whether someone is joining, growing, returning or moving on.

When it's done right, employees stay longer, perform faster, and feel valued every stage of their journey. When it's not, the costs add up fast.

The platform makes it simple to build meaningful experiences that save time for HR, while helping employees feel supported and confident.

Together, we turn every new beginning into an unforgettable experience.

• You will receive a lot of freedom and ownership to develop new markets and contribute directly to our commercial growth.

• You work in an international SaaS scale-up with short lines, where speed, entrepreneurship, and results are central.

• You help build a market leader in digital onboarding software, where your impact is visible in the customers you win and the growth you realize.

• You have a direct influence on our commercial strategy and work closely with the leadership team.