Brand & Content Strategy

Brineworks is developing ultra low-cost direct air capture (DAC) for carbon removal and utilisation. We are a climate tech start-up headquartered in Amsterdam, the Netherlands, with an international team of 15 with expertise spanning chemistry, engineering, policy, business, and strategy.

Our mission is to deliver ultra low-cost DAC through cutting edge electrochemistry and renewably powered intermittent operation. Our vision is for our technology to enable a world where gigaton-scale carbon removal reverses climate change and secures a livable planet for generations to come.

Brineworks offers a dynamic start-up environment where team members work closely on strategic initiatives that shape the company's trajectory. We value intellectual rigor, collaborative problem-solving, and cross-functional learning.

You will work on high-impact projects with real commercial and technical implications.

Learn more about us here: https://brineworks.tech/

Purpose: Enhance Brineworks' external visibility and credibility

Key Tasks

1. 1. Build and implement a LinkedIn marketing strategy, including content themes, cadence, and positioning; assess the value of additional social media channels (e.g. X, Instagram).
   2. Create content for social media and the Brineworks website, including images, short videos, slide carousels, and short blog posts.
   3. Map and monitor key influencers and opinion leaders on LinkedIn relevant to e-fuels, carbon dioxide removal, and climate policy and regulation, and track emerging themes and discussions.
   4. Create and maintain a visual assets library (photos, short videos, infographics, process diagrams, brand templates, and slide deck templates) that team members can readily draw on to support consistent visual approach and branding.
   5. Develop conference and event material templates (booth graphics, one-pagers, presentation templates and related promotional assets such as merch).
   6. Support the development of thought leadership content (white paper or case study on Brineworks' technology approach).
   7. Create press release templates and a media kit, including read-to-go quotes from Brineworks' founders and a library of past media appearances (newspaper clippings, conference presentations, events, etc.)
   8. Monitor and flag relevant news, announcements, and competitor activity for internal awareness and potential content opportunities

Expected Outcomes

Marketing & Content Strategy

Develop competencies in climate tech marketing, including social media strategy development, content creation across multiple formats, and audience engagement in technical sectors. Learn to translate complex technology into compelling narratives for diverse stakeholders.

Brand Development & Communications

Build practical skills in visual asset management, brand consistency, and thought leadership positioning. Gain experience creating marketing materials that support business development objectives and enhance company credibility in the climate tech ecosystem.

Strategic Communication

Strengthen Brineworks' market presence by establishing consistent brand voice, enhancing digital visibility, and creating reusable assets that accelerate customer and partnership conversations.

Project Deliverables

• Social Media Strategy with content calendar
• Visual assets library (photos, videos, infographics, templates)
• Conference and event materials (booth graphics, one-pagers, presentation templates)
• Thought leadership content (white paper or case study)
• Press kit with media templates and founder quotes
• Competitor monitoring framework to track content opportunities.

• Our working language is English, so fluency is required
• Strong research and analytical capabilities, with ability to synthesise complex information from multiple sources
• Comfort working with quantitative and qualitative data
• Ability to produce clear, concise written content for various audiences (technical and non-technical)
• Self-directed and proactive work style with ability to manage multiple projects independently
• Strong attention to detail and commitment to high-quality, well-documented work
• Excellent communication skills, both written and verbal
• Intellectual curiosity, strategic thinking, and willingness to learn about climate tech, its practical applications, and how to translate research into actionable business insights
• Collaborative team player comfortable working in a fast-paced startup environment

In addition to co-signing the Letter of Commitment with Brineworks, you will also be required to sign our Non-Disclosure Agreement.

Nice to Have (But Not Required)

• Strong preference for talent who can work in-person at our offices in Amsterdam
• Experience working in fast-paced or startup environments

Brineworks is committed to building a diverse team and encourages applications from candidates of all backgrounds, experiences, and perspectives.

This role is scoped for a three month period. There is potential for you to extend the time in your role with us depending on Brineworks' evolving needs. Any extensions will be discussed towards the end of the InnoNext Program.